The Outreach of Online Media – Swedish Example
Lecture by Yonna Waltersson, editor in chief for the online news site Dagens Arena
(www.dagensarena.se); Kolarac (“Josif Pancic”), Thursday, February 27th, 19h.
Yonna Waltersson has been covering European affairs and environmental issues; before becoming editor in chief, she has also been news editor and Op-Ed page editor at Dagens Arena.
Dagens Arena was first established 2007. With a mission of a progressive perspective independent from party allegiances, the news site offers news and opinion about politics and society, in Sweden and abroad.
On Thursday in Kolaraceva zadužbina, Yonna will talk about following things:
Why online journalism is the future:
– Media in transition: from print to online
– Cost effective
– Convergence: Multimedia convergence of text, graphic, audio and video
What works online:
– Breaking news
– Instant updtaes
– Links to credible sources
– Interactivity
– Multimedia
Dagens Arena – how does it work
– Outreach
– Combination of news articles, opinions, op-eds and investigative journalism
– WordPress, the ability to update from wherever
Citizen journalism:
– Increase ability for participation
– Reduced gatekeeping
Social media
– Twitter, facebook; how to get the message through
The future:
– Market models: Events, Crowdfunding, participation in events
– Aggregating channels
– twitter townhalls etc.